With the proliferation of new media, people are spending an increasing amount of time on the internet, exposing themselves to more than 2,000 advertisements online every day. Display advertising is one of the widely used, visual oriented advertising methods online on website networks such as Google Display Network and Facebook in both Hong Kong and worldwide to carry out a specific action.
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What is Display Advertising,
and Why You Should Use it.
Display advertising is an evolving form of advertisements that blend text and graphic elements together. Display advertisements are always coupled with call to action messages that link to a landing page, for example, a web page showing product information, or a page showing a sign-up form for an online course. Display advertisements are often found at the top or both sides of a page, or even in the middle of the content you're reading.
Display advertisements are considered as a visually engaging, cost-effective, and quantifiable approach for marketers in both Hong Kong and worldwide to achieve a wide spectrum of marketing objectives. The customization options of today’s display advertising technology is so flexible yet accurate that advertisers could target their display advertising campaigns with ease and precision. Marketers now have access to more detail-oriented data than ever before. With a good mix of targeted placements, ad formats, creativity and performance tracking, display advertising has evolved into a channel that delivers both exposure and scalability, fusing it to become one of the most effective and popular ad types amongst small scale business owners as well as seasoned marketing team.
Potential Online Exposure
A general rule of thumb: The more people are exposed to something, the more likely they are to like it.
Display advertising allows you to build awareness of your brand. Display advertising is a great approach to boost brand awareness and generate clicks, sales or promote certain actions from website visitors who may not be interested in your company service at first but may actually find your products/services to be relevant/provide solutions to what they are struggling with. If your display ads are created on platforms such as Google Display Network, it is possible that your display ads could reach millions of websites and users worldwide. A recent study found that brand awareness increased by 21% in campaigns that utilized digital display ads.
Let Creative Spirit
Not only do you want to attract the right leads, but you also want them to click on your ad and take action. Display ads are highly compatible with astounding visuals elements. In general, display marketing ads can aid businesses in reinforcing their brand consistency both online and offline while maintaining online visibility, nurture leads, track performance, and enhance the success of your other PPC activities. There are numerous display ad formats available in the inventory of some of the biggest display networks such as Google Display Network. Thanks to the advancements in display advertising technology, your ads can now include interactive features, video, countdowns, live product feeds, and so on.
Automation is an essential component to any digital marketing campaigns in today's ultra-competitive market. Some networks of websites such as Google Display Network provides automated targeting and refining solutions that assists you in achieving gradual performance improvement. Most processes such as identifying high-performing audiences based on existing population groups, or testing the right landing sites that yield the best performance could be handled by automation and machine learning modules. Ultimately, the displaying ad platforms will learn which audiences your ads should deliver to, which placements should be invested more etc. That’s how you unlock the secret to best optimized performance for your advertising activities over time.
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If you're not sure what kind of content or marketing tactics are right for you and your business, we can help you figure things out. We're a display advertising and marketing agency based in Asia with a proven track record of success, and have been helping businesses like yours to succeed. Our team worked with government institutions, small businesses, NGOs, and even listed companies, and surely we know the challenges that come with each.
Allua’s marketing experts and display advertising strategists believe in providing more than just a service - we want to help you grow your business, too! We've got the expertise, experience, and personnels to help you create great content, design mesmerizing websites and apps, manage social media campaigns, and so much more. Our team members are experts in their fields, but they also know how to understand your unique marketing needs and deploy result driven services so we can work together to create a plan that will work for both of us.
Personalize Your Display Advertising Ad Types
Display ads are frequently used in digital marketing and advertising strategies to attract viewers and engage them with the online communities of brands. Your connection with your audience and your marketing strategy planning can both be impacted by the types of display ads included in the digital marketing campaigns. It's critical to take a minute and dive in the advantages of different display ads types. Whether they are to improve your online presence, reinforce audience engagement, or expand market reach, do take into account the following sorts of display ads. The list below is not exhaustive though, do not hesitate to contact us!
Responsive Display Ads
Responsive display ads are asset-based advertising formats supported by most website networks such as Google Display Network. Headlines, descriptions, photos, and logos are needed to generate asset-based ads. Machine learning algorithms will be employed to arrange these content into the best suiting layouts throughout the web in endless configurations, continuously optimizing for performance.
Retargeting Display Ads
Remarketing display ads are also known as retargeting display ads. These ads are shown to visitors who have visited your website or interacted with your landing page but did not complete the pre-set necessary conversion goal e.g. complete checkout process. Remarketing display advertising allows you to shed a light on your offer’s/brand’s value for your target audiences who left your website, urging them to reconsider your company whenever they need.
Animated Display Ads
Animated display advertising allows you to engage your audience using animation, video and music. While animated advertising is not guaranteed to achieve better results, including more than one image will always better grab viewer’s attention. One of the most significant advantages of employing animated display advertising is that marketers have more variables to optimize, hence to examine the historic data and plan on the success of the upcoming campaigns.
Native advertising is a type of advertising that seeks to fit the content of the website page. This is intended to make the display advertising messages less in-intrusive to the users. If you are going for a soft-selling approach in which your display ads look more like a recommendation, native advertising is something to consider. Turning your display ads with the nativeness could be done through altering parameters such as content relevancy, choice of websites and audience preference.
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Introducing Programmatic Display Ad Buying
It got increasingly difficult to handle all the accessible data as more and more people went online. Vast amounts of data not only exhaust time spent on management and tracking, doing it manually is often associated with a higher likelihood of getting errors. Likewise, as you could imagine, monitoring and reacting to display advertising campaigns performance promptly would be something out of the question for most marketers and business owners.
Programmatic display ad buying often encompasses practices such as refinement to bidding process (for example, machine algorithms will be the one who make buying decision while auctioning for placements), how the audience targeting should be adjusted, how the budget should be split throughout the predetermined sprint, when and how many multiple creative assets should be displayed in different day of the week etc. Over the years, automated technology has advanced significantly, and thousands of successful campaigns have proven it being a total game changer to the advertising industry.
Interested? Have a coffee chat with Allua, one of the best digital marketing teams here in Hong Kong. Our team will guide you through the process, and we promise it is not as confusing and complex as most marketers perceive.
What is display advertising?Display advertising, sometimes also known as banner ads, is a type of digital advertising made to call for users to take on a specific action, like asking for a quotation of signing up for an event, through the adoption of compelling text, images, graphic designs and videos. Display advertising is essential for a well-rounded marketing strategy since they offer a wide range of ad styles and positions to highlight your products, services, and offers. One of the key objectives of display advertising is to retarget or remarket your customers and encourage them to click onto your website once again to take the same action, or an action at a different stage of the funnel since people are found to develop and associate positive thoughts to mediums that they are already familiar with.
How effective is Display Advertising?A research in 2020 concluded some of the key figures concerning some of the most preferred marketing channels amongst advertisers and marketers. Display advertising undoubtedly made it to the top of the list alongside videos, search advertising and social media. Display advertising is still considered as one of the most effective means in generating high impressions and engagements, hence keeping your brand front of mind with consumers. Being mobile responsive is also a key contributing factor to its success in the digital world, given that most browsing activities and buying decisions are made in our portable devices. And ultimately, display advertising campaigns do prove itself effective in stitching the consumer's journey together, cohering the sales funnel for an intact and personalized experience for your customers.
How Should I Prepare for my Display Advertising Campaign?Define Goal(s) / Key Performance Indicator(s) - First, settle yourself with marketing goals and pick a key performance indicator (KPI) for your display advertising campaign that best describes the results you wish to acquire. It could be view counts for a video advertisement, or a fundraising target expected to meet three months from now. These statements will impact your media buying decisions as well as the creativity of your ads. Always keep your goals achievable, measurable and time bound - providing a solid threshold to evaluate and compare the campaign’s performance later on. Market research, or simply learn from your competitors - Market research entails data gathering from target demographics in order for a company to pull off their marketing and sales initiatives more effectively. Market research is the essential component of any business strategies, applicable to both B2B and B2C, in multinational scale or locally based. It gives businesses the right insights to make data-driven decisions. You could conduct research based on brand images, your competitors, customer segmentation, consumers review, and so much more. For those who just join the industry or conduct research for a new market/product, you could also take reference from what your competitors have been up to lately. Their practices, strategies and trials could serve as a framework for you to start off, and at the same time, learn from their mistakes too. Know and define your audience - This is a vital step in your creation process as your findings will become the cornerstone for your success in display advertising. A wide array of factors come into effects including demographics, consumer behaviors, competitor’s market and products, time frame etc. If you intend to remarket a specific group of audience who has interacted or visited your website before, you may also want to apply segmentation or A/B testing for a more refined result. Preparation of Production Materials - Before jumping to discussing creative ad angles with your display advertisements designs, you should have a dedicated landing page in place as well as a set of branding guides and materials ready, including brand logos, color tones, font choices, layout instructions etc. These materials and guidelines are crucial for your customers to develop familiarity towards your brands, and preferably with intuitive reasoning of your brand propositions and values. For example, color blue usually cultivates trust and professionalism while color purple is usually associated with creativity.
How Should I Evaluate Display Ad Performance?Measuring the success of your display ad campaigns should be quite simple if your campaign objectives and key performance indicators were kept specific and measurable. Evaluating the success of display ad campaigns entails analytics to the right set of performance data. If the display ads were meant for boosting conversion, you may need to focus more on how the ads were driving traffic to your landing page, and what actions they performed before reaching to your dedicated action hence considered a successful conversion. If your campaign was meant to increase awareness, ad clicks will be one of the determinants in measuring your display ad success.
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If you're not sure what kind of content or marketing tactics are right for you and your business, we can help you figure things out. How about a coffee meetup with our consultant team? We provide solutions and expert services that can be quantified, measured and differentiated across the entire journey so you can connect with your customers wherever they are, in whatever way suits them.
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Seeing is believing, and for many people the deciding factor of whether or not to commit to your product/service relies on the ability to witness it in action.
Customers are 81% more likely to purchase after having seen a demo video and 4 times as many customers prefer watching an animation video demonstration than reading text. Our animation design and production services are designated to provide an engaging video marketing experience to your target audience.
Corporate & product videos about your successful stories allow you to create a sense of trust and authenticity. The ability to share video related to your business allows for an exponentially larger audience to be reached.
These videos are not limited to product and service demonstrations but can be presented as testimonials, behind-the-scenes, and sponsored events that allow you to build a strong relationship and interaction with your customers.
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Online is increasingly the first and often the only outlet used to gather information. The importance of an appealing, user-friendly functions website and software solutions are undeniable in the tech era, yet their capability in streamlining and automating time-consuming, manual tasks must not be overlooked.
We integrated the latest web technology into our digital and video marketing campaigns to boost the performance for our clients.