Updated: Sep 9, 2019
Let’s be honest here, the reason why you are motivated to work overtime and skipping happy hours but putting all your effort in marketing your company is simply that you want to generate profits.
So why is corporate video important to your brand?
Corporate videos help to promote and build brand visibility for your brand.
#1 Video brings concepts to life that no words can
Compared to texts, videos are more fun and engaging, the content is easier to understand by audience. It easily helps to promote your values and benefits.
54% of people want to see more video content rather than texts
83% of consumers worldwide prefer to watch video content in the world
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video
Marketers who use video grow revenue 49% faster than non-video users
For example, while pitching your proposal to your potential clients, videos can be a very helpful tool to give them a general idea of what products/services you can provide. The visual effects of a video help to entertain your audience.
#2 People buy for emotional reasons
The internet has done a perfect job in bringing people together virtually. You gain access to internet at anytime, anywhere as long as you have a smart device and good wifi connection.
The power of sights and sounds in a videos connect audience in a deeper emotional level, if the video arouses a lot of positive feelings, they will want to do business with you.
“People don’t buy for logical reasons. They buy for emotional reasons” - Zig Ziglas
#3 83% of consumers consider sharing videos they like
2.62 billionspeople use social media platform every day, it is so much easier to generate exposure than in the past. Most video sharing sites such as Youtube and Vimeo allow you to share your favourite videos on any sites. The more engagement the video received, the more likely that the video gains popularity.
#4 Mobile Friendly
You can access to all videos with your smart devices. This can create more engagement through different social media platforms. The more people who watch your video, the greater exposure you get.
#5 Google & Facebook love video
Google & other Social Media incorporates video result while searching for keywords.
For example, while searching “Allua” on Google, Google also generate videos that Allua created.