Allua | Blog

Animated Explainer Video Production Process - A Start-to-Finish Guide (2023 update)

Animated explainer videos have been used in various digital marketing campaigns, according to a study, the speed a user processes animation

The Rise of Indie Culture - and How to Utilize it in Digital Marketing

Indie culture - an emerging trend found among teenagers, with the definition of being “consciously deviated” from mainstream trends. The...

The Science of Humour in Marketing

Commercial advertisements can be annoying sometimes, everyone loves to watch well-made and funny advertisements. According to a survey...

How Psychology Is Used in Digital Marketing?

National Geographic is known for its fascinating photographs. In 2019, they launched a social media marketing campaign to earn more...

8 Hong Kong KOLs and Sponsored Content You Should Follow

This Article Covers the Following: I. What is KOL? II. Why is KOL popular in Hong Kong III. Hong Kong KOL Trends 2021 IV. 8 Key...

Social Media Marketing Tips: 6 Things about Conversion Tracking | 社交媒體行銷：關於轉換追蹤的6件事

Are you struggling with the result yielded from your past advertising campaigns? Are you in doubt about whether the right group of people...

5 Social Media Trends for 2020 and Beyond | 社交媒體在2020後將興起的5大趨勢

Indulge on social media is not a trend anymore but a successful adoption spotted in many people's lives. It creates a new community...

6 Tips Finding Your Perfect Marketing Partners

Choosing an agency to represent the product you’ve worked hard to achieve is a big decision. We are here to make it an easy one!

Sales Secret EXPOSED! Why Consumers Love Animation

There is no doubt that owning a video on the internet has major benefits... so how do we maximize the impact of that video?

5 Common Mistakes Found in Explainer Video Script

When we are creating explainer videos, amusing visuals and smooth transitions are usually our main focuses but the script is the backbone...