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(2025 Update) Beginner’s Guide to Animation: 4 Styles, 6 Software Tools, 8 FAQs
In 2025, animation creation has become a highly sought-after skill in the digital age. Whether for marketing, social media, or personal...


Top 10 Most Popular Xiaohongshu (RedNote) Creators in Hong Kong & Macau: A Must-Read Guide for Cross-Border Brand Marketing
In today's rapidly evolving world of digital marketing, cross-border influencer marketing has become an essential strategy for brands...


Tapping into China's Digital Consumers: Fresh Start for Global Marketers
Tapping into China’s vast digital economy is no longer a question of if, but how. Home to a population of over 1.4 billion and standing tall as the world’s second-largest economic powerhouse, China offers a digital marketplace unlike any other. But succeeding here means understanding a digital ecosystem that plays by its own rules. Let’s take a closer look at what it takes to thrive in this fast-paced, mobile-first environment.


Top 10 Trending Xiaohongshu (RedNote) Influencers You Should Know: Followers, Virality & Brand Power
On Xiaohongshu (RedNote), a content-driven e-commerce platform full of potential, the influence of key opinion leaders (KOLs) should not...


From Zero to Hero: Mastering Xiaohongshu (RedNote) KOL Marketing
Xiaohongshu (RedNote) is one of China's leading social commerce platforms that seamlessly integrates user-generated content with...


The Secret Code of Going Viral: The 2025 Little Red Book (Xiaohongshu) Marketing Starter Guide
Did you know that Instagram and Facebook are no longer the top social media choices for Gen Z, even though they have been popular for...


(2025 Update) The Fundamentals of Video Production: Planning, Techniques and Best Practices
In today’s visually-driven landscape, the power to communicate through video is more essential than ever. But what exactly is involved in...


(2025 Update) Promotional Video: The Complete Guide to Production and Marketing
Over the past decade, digital content consumption patterns have changed dramatically, leading to a rapid growth in consumer demand for...


(2025 Update) Marketing Animated Explainer Video Production Process - A Step by Step Workflow Guide
Animated explainer videos have been used in various digital marketing campaigns, according to a study, the speed a user processes animation


The Rise of Indie Culture - and How to Utilize it in Digital Marketing
Indie culture - an emerging trend found among teenagers, with the definition of being “consciously deviated” from mainstream trends. The...


The Science of Humour in Marketing
Commercial advertisements can be annoying sometimes, everyone loves to watch well-made and funny advertisements. According to a survey...


How Psychology Is Used in Digital Marketing?
National Geographic is known for its fascinating photographs. In 2019, they launched a social media marketing campaign to earn more...


8 Hong Kong KOLs and Sponsored Content You Should Follow
What are Key Opinion Leaders (KOLs)? Why are Key Opinion Leaders (KOLs) popular in Hong Kong? Key Opinion Leaders (KOLs) Trends 2025 Top...


6 Things about Conversion Tracking
Are you struggling with the result yielded from your past advertising campaigns? Are you in doubt about whether the right group of people...


6 Tips Finding Your Perfect Marketing Partners
Choosing an agency to represent the product you’ve worked hard to achieve is a big decision. We are here to make it an easy one!
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