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Key Opinion Leaders (KOL) / Influencers Marketing

Key opinion leader (KOL) is an influential individual that has a huge audience base on social media platforms.

Both KOLs and influencers have the ability to affect one’s behaviour including their purchasing decisions as they expertise in a certain field. Allua sees the potential in this group of people and we think that utilising their fame and huge audience base can help market your products or services to engage with your potential customers.


Key Opinion Leaders (KOLs) vs. Influencers
What is the Difference?

In the changing world of marketing, the term Key Opinion Leaders (KOLs) and influencers are usually interchangeable. Tracing back to when these terms were coined, the primary distinction is influencers are native to social media platforms, whereas Key Opinion Leaders (KOLs) could have vocations or personal pursuits such as philanthropists, world travelers or start-up entrepreneurs in parallel to their professions as an uploader. Generally speaking, KOLs tend to share and offer more insightful content instead of pure entertainment or daily life content. 


No matter how you would like to distinguish them, there's always one thing that we could all agree on - they prioritize cultivating a sense of unity and inclusiveness among followers, and it is for this exact reason that they only advocate high-quality products and services in their community. The uniqueness and quality of the content they produce directly influences how sticky their followers will be, which in turn determines their credibility and identity as an influencer. 


Why Do People Follow Influencers?


KOLs and influencers are inspiring and have the power of influence. They are also stylish and leaders of new trends. People follow them on social media platforms as they may be interested in their daily lives and aspire to follow their footsteps to ensure they do not get left behind with the new talk of the town. Additionally, their contents are perceived to be much more down to earth and original compared to paid and overly used online ads. The major difference between traditional celebrities and KOLs & influencers is that the former is distant from audiences while the later is more down to earth. KOLs & influencers have a higher degree of freedom to decide what to post on their accounts which allows them to share original contents about their daily lives on the internet.

Specific. Detailed. Always Stand Ahead.

If you're not sure what kind of content or marketing tactics are right for you and your business, we can help you figure things out. How about a coffee meetup with our consultant team? We provide solutions and expert services that can be quantified, measured and differentiated across the entire journey so you can connect with your customers wherever they are, in whatever way suits them.

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Nano KOL

A nano influencer is a content creator with a social media platform follower less than 5,000. Though they have a smaller audience size, it enables them to establish a more intimate and loyal relationship with their audiences. If you would like to build up a strong network in a cost-effective manner, you should work with nano influencers.

Micro KOL

Micro influencers usually have follower numbers less than 10,000 on their social media accounts. Unlike nano influencers, they are not your traditional celebrities but they are established individuals that have a credible source of recommendation in their niche areas. When promoting a product on their social media platforms, their message tends to sound more authentic and convincing to their audiences.

Macro KOL

Marco Influencers includes anyone less than 100,000 followers. These influencers typically have been in the industry for quite awhile where they rose to fame through various platforms/occupations  including prominent bloggers, vloggers, podcasters, and social sensations. They are known as the experts of using social media to create creative and quality user-generated content to build brand recognition and visibility.

Mega KOL

Generally, Mega influencers are famous for their careers such as actors, singers, athletes or even internet personalities. This category is unique as they have developed the largest following possible on social media. The larger the influencer, the less targeted your reach would likely be. Hence, considering working with smaller KOLs and influencers might not be a bad option in terms of promoting your product or service.

Why Should You Partner With KOLs? 

KOL's online presence, whether is a Youtube channel, or a Instagram account, is a well-established platform where you can directly reach a pool of your target audience, boost your brand awareness and build your brand story. As each influencer focuses on different aspects, they all have their own specific group of targeted audience - hence vary in their interests and demographic characteristics. Your businesses should collaborate with KOLs & influencers that have a similar targeted audience in line with your promotional goals and business values.

By taking advantage of the huge follower base, businesses can make use of the exposure and influence of them to showcase your brand and products to users of the social media platforms, thus increasing brand awareness. Inviting KOLs & influencers with a positive image to be brand ambassadors that represent the brand can enhance its brand image. Customers make purchasing decisions not only according to the product but also to their impression towards the brand. A decent brand image can attract potential customers. To convert more of these careful consumers, collaborating with KOLs of similar values has to be a long term tactic.

Expand Brand  Awareness

KOLs & Influencers have a large and loyal audience base, in which collaborating with them whose niche suits your brand image would bring you an excellent opportunity to reach millions of potential consumers. With the help of their popularity and influence, your brand would be able to gain more visibility which enhances your exposure and leverage on word-of-mouth to spread the name of your brand.

Boost Credibility and Trust

Each KOLs and influencers have their own set of audience which they cater to due to their unique personality and positioning. As they are experts in their own fields, they are able to gain the trust of their followers and influence them in one way or another. As influencers have built a respectful and inspiring relationship with their followers, brands are able to leverage on their power of influencers to build credibility and trust in your brand. Collaborating with KOLs & influencers that suits your brand image is important in helping your brand create a distinctive image and build credibility. 

Boost SEO, ROI, and Bottom Line

With KOLs and influencers’ large engagement, they are able to lead your brand to reach more audience rather than Search Engine Optimisation activities only. Creating various content through KOLs and influencers allows your brand to have a higher chance of ranking higher in Google search results. Additionally, influencers are able to lead your brand to a high ROI as compared to traditional channels. They are able to work with big brands and even small businesses to gain visibility which may produce 8 times more ROI than other campaigns.

Suitable for All Businesses

There are numerous KOLs and influencers around the world and they are typically experts in their own fields, such as beauty, fitness, food, travel, etc. No matter how big or how small your business is and in what industry, there is always room for influencer marketing as long as you identify the right influencer that suits your needs. Businesses might use different influencer marketing strategies to communicate and collaborate with influencers effectively.

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Specific. Detailed. Always Stand Ahead.

If you're not sure what kind of content or marketing tactics are right for you and your business, we can help you figure things out. How about a coffee meetup with our consultant team? We provide solutions and expert services that can be quantified, measured and differentiated across the entire journey so you can connect with your customers wherever they are, in whatever way suits them.

Looking for Help in Content Creation Too?


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