Every marketing video begins with a discussion of a concept, brief, and any other pertinent information with your animation production agency. In order to discover as much as possible about Allua’s service, product or issues encountered, our research team will schedule a call or meeting with you. In order to determine the finest strategy for spreading the proper word about your brand in the best way, our research also assesses the market trends as well as what your competitors offer. Additionally, Allua will review anything you would like to provide for the production, including the script, branding materials, character designs, voiceover tracks, etc.

The importance of scripting phase cannot be emphasized enough. What message do you want the animation to convey? Determining your piece's central theme and crafting a compelling script around it are the goals of the second phase throughout the animation process. Regardless of the subject we are working on, our team creates a clear and concise script that allows your message to stand out in the given screentime. There is no doubt that the script will serve as the basis for the remainder of your video, and a weak script will never yield a high-quality piece. As a seasoned animation production agency in Hong Kong, we conclude some commonly found mistakes in animations out there online: 5 Common Mistakes Found in Explainer Video Script. 

Generating storyboards is essentially a graphic representation of the script. Allua will depict the keyframes coupled with descriptions for your upcoming video in a style akin to a comic book. The storyboard is one of the most important pieces of equipment in our animation production process because it not only enables clients to see and approve the final product but also aids in error prevention. Do check with your animation production agency for some latest design trends before finalizing the art direction for your animation.  

It's time to find the ideal narrator(s)/voice actor(s) and bring the screenplay to life. You may choose your favorite voiceover artist throughout this stage of the animation production process after listening to our excellent pool of voice actors native in multiple languages and/or accents. The voiceover talent you choose will help determine the tone of the video, making this step of the animation process one of the most important (and enjoyable!) ever. Because of this, it's crucial to pick a narrator/voice actor who will deliver the screenplay in a manner in line with your brand image.

Here comes the time when the words are ready to be put into motion given the script and storyboard are all approved. The time we had all been anticipating! The steps of animation and motion graphics involve creating the essential imagery to accompany the message. Allua’s talented animators will work on the animation after receiving your approval for all of the preceding materials. It should come as no surprise that this step is one of the most time-consuming tasks in the animation process. Each step in this phase guarantees that the production stage's visuals accurately match the original concept, which demands meticulous attention to detail.