Animated Explainer Video Production Process - A Start-to-Finish Guide (2023 update)
Animated explainer videos have been used in various digital marketing campaigns, according to a study, the speed a user processes animation
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VIDEO MARKETING
Create, Curate and Utilize
videos to tell your target audiences about your product or service.
Having a video would mean to be able to constantly engagement your audience with your brand through various digital channels. This helps to increase your engagement rate and at the same time educate your target audience which allows you to reach them with a new medium.
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What Is Video Marketing?
Video Marketing is a strategy designed to promote and market your product or service. Marketers would create, curate and utilise these videos to increase engagement on your digital and social channels as well as educate your target audience using a new medium other than stationary images or words. The aim is to keep your consumers engaged with your brand in the most effective, simple and easy to digest way possible. Video marketing can come in many forms as mentioned above such as Product, Educational and Company Culture.
Why is Video Marketing Important?
There are a mountain of advantages of Video Marketing and it is clear that videos are a vital component of any inbound marketing strategy. Statistics have shown that 97% of marketers claim that videos help educate their customers better and 81% of businesses have already used video as part of their marketing plan. With correctly crafted videos, it allows your target audience to feel personally connected with your brand. This gives your business an opportunity to showcase important features of your brand through exciting graphics and attractive music medium. From escalating conversion rates to driving sales as well as gaining brand visibility on various platforms, it is definitely worth considering creating videos as part of your marketing plan.
Educational
Educational Videos help to build trust with your target audience and your brand. These videos are usually used to explain and educate your audience about your product or service and it is usually seen on their website or social media pages. There are different types of Educational videos such as:
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Tutorial videos: Teaching your audience how to use your product or service
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Industry update: Showing your knowledge on the industry which gives extra credibility
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Explainer videos: Simplify explanations on products, services or even the process
Company Culture
Company Culture videos help to showcase your company’s personality which highlights the ethos of your company to potential customers. The intention is to market your brand with the company’s mission and values in mind. These videos not only help to brand your company but also a great tool for recruitment. There are different types of Company Culture videos such as:
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Event videos; Provide huge amount of information about your company to your target audiences
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Brand videos; Express your company’s dedication, history, mission and values to captivate your target audience to choose your business over your competitor
Product
Product Videos are a way to flaunt your product or service to your target audience, to get them interested. These videos feature your products or services in a visually appealing way to showcase the intricacies of the product and how much complexities it has gone through to make the final cut. There are different types of Product videos such as:
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Product Demo videos; Help audiences understand how your product or service works
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Product Launch videos; Focus on getting your audience excited about your new product or service
Testimonial
Testimonial Videos show your target audience that your existing customer loves your brand, this helps to establish trust within your community. Such videos are a great way to attract new customers as your existing customers are selling your brand for you. When potential customers see how passionate your existing customers are, they would also like to experience the same as your existing customers. There are different types of Testimonial product videos such as:
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Customer testimonials; Perfect to convince potential customers from a consideration stage to the purchasing stage
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Employee testimonials; Helps to show off your team and your offices to boost recruitment
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Not sure what kind of content and marketing suit you best? If you're looking for a way to boost ROI and generate sales, have a coffee chat with our consultant team! We're an display advertising and marketing agency based in Asia with a proven track record of success, and have been helping businesses like yours to succeed. Our team worked with government institutions, small businesses, NGOs, and even listed companies, and surely we know the challenges that come with each.
Allua’s marketing experts and display advertising strategists believe in providing more than just a service - we want to help you grow your business, too! We've got the expertise, experience, and personnels to help you create great content, design mesmerizing websites and apps, manage social media campaigns, and so much more. Our team members are experts in their fields, but they also know how to understand your unique marketing needs and deploy result driven services so we can work together to create a plan that will work for both of us.
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Advantages to Include Videos in
Digital Marketing Campaigns
There are a mountain of advantages of Video Marketing and it is clear that videos are a vital component of any inbound marketing strategy. Statistics have shown that 97% of marketers claim that videos help educate their customers better and 81% of businesses have already used video as part of their marketing plan. With correctly crafted videos, it allows your target audience to feel personally connected with your brand. This gives your business an opportunity to showcase important features of your brand through exciting graphics and attractive music medium. From escalating conversion rates to driving sales as well as gaining brand visibility on various platforms, it is definitely worth considering creating videos as part of your marketing plan.
Increase Your Online Presence
As a business, you would like to have as many people to know about your brand and online is the way to go. You may say that you have already established a social media presence, however, it is never enough. Only constantly spreading the word would help to get your business to be noticed and have a competitive edge over your competitors. In today’s day and age, videos have taken a much larger role in social media content, there is Facebook live, Instagram live and even Reels. So why should you make videos? Because videos are the most shared content on social media. If you aren’t using video for marketing, you are missing out on a huge opportunity to amplify your reach and engage your target audience.
Boost Search Engine Ranking
Search engines are looking for content that engages viewers. Videos are what draws us in and we will stick around to see how it plays out, this increases your target audience’s engagement and conversion. Google uses time on site to identify whether your video is providing what visitors are looking for. This would help improve your search result as your target audience watches your videos. Not only Google, YouTube is also the second largest search engine behind Google. By having your video on Youtube, this would greatly increase your visibility as well as opportunity to show up in search.
Build Relationship & Personality
There is more to just driving sales with videos! Well-made videos can also drive engagement and communication with your target audiences. This would build a sense of reliability, honesty and trust between you and your customers. Apart from that, videos are also a perfect way to create personality for your brand which in return enables you to connect with your customers and earn their trust. 90% of users said that videos are a great way to help in their decision making process. Through videos, you are able to educate your customers which will translate into that foundation of trust and then to sales. In reality, we are unable to be 24/7 physically with our customers hence having to capture that sentiment in the form of video content would make you 24/7 available!
Encourages Social Sharing
In this age of viral videos, 92% of mobile video consumers share videos with the people around them. This gives a great opportunity for your business to showcase what your company is all about. The sky's the limit when it comes to making videos, let your imagination run wild! From creating explainer videos to company culture videos and even Lives, there is a huge range of opportunities for you to choose from. Anyone and everyone can get on board with videos. Research has shown that LinkedIn users are 20x more likely to share a video on the platform than any other type of post. People are also more engaged with video than any other type of content on Instagram. With a mountain of advantages, it's clear that video is a vital component of any inbound marketing plan.
What Do I Need For Video Marketing?
Knowing your Goals is always the very first step. Ideally, you would want your video to reach every stage of the marketing funnel. However, do share with us your marketing priority - which stage you deem as the most important right now. The marketing funnel can be distilled as below.
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Awareness: Videos here aim to introduce your brand and attract your target audience.
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Consideration: Videos here aim to convince your target audience to buy your product or take on your service.
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Decision: Videos here aim to showcase your target audience that they should always chose your brand over your competitors
Not sure what kind of contents and marketings suit you best? Have a coffee chat with our consultant team! You can definitely learn how Allua experience with Government, NGOs and listed companies could help you turn prospects into loyal customers!
Looking for Help in Creating More Content?
ANIMATION PRODUCTION
Corporate & product videos about your successful stories allow you to create a sense of trust and authenticity. The ability to share video related to your business allows for an exponentially larger audience to be reached.
These videos are not limited to product and service demonstrations but can be presented as testimonials, behind-the-scenes, and sponsored events that allow you to build a strong relationship and interaction with your customers.
SOFTWARE DEVELOPMENT
Online is increasingly the first and often the only outlet used to gather information. The importance of an appealing, user-friendly functions website and software solutions are undeniable in the tech era, yet their capability in streamlining and automating time-consuming, manual tasks must not be overlooked.
We integrated the latest web technology into our digital and video marketing campaigns to boost the performance for our clients.
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