VIDEO MARKETING
Create, Curate and Utilize
videos to tell your target audiences about your product or service.
Having a video would mean to be able to constantly engagement your audience with your brand through various digital channels. This helps to increase your engagement rate and at the same time educate your target audience which allows you to reach them with a new medium.
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Our Videos
What Is Video Marketing, and
What Makes it Important.
Video Marketing is a strategy designed to promote and market your product or service. Marketers would create, curate and utilise these videos to increase engagement on your digital and social channels as well as educate your target audience using a new medium other than stationary images or words. The aim is to keep your consumers engaged with your brand in the most effective, simple and easy to digest way possible. Video marketing can come in many forms as mentioned above such as Product, Educational and Company Culture.
There are a mountain of advantages of Video Marketing and it is clear that videos are a vital component of any inbound marketing strategy. Statistics have shown that 97% of marketers claim that videos help educate their customers better and 81% of businesses have already used video as part of their marketing plan. With correctly crafted videos, it allows your target audience to feel personally connected with your brand. This gives your business an opportunity to showcase important features of your brand through exciting graphics and attractive music medium. From escalating conversion rates to driving sales as well as gaining brand visibility on various platforms, it is definitely worth considering creating videos as part of your marketing plan.
Video Friendly Platforms. Worldwide.
Advantages to Include Videos in
Digital Marketing Campaigns.
There are a mountain of advantages of Video Marketing and it is clear that videos are a vital component of any inbound marketing strategy. Statistics have shown that 97% of marketers claim that videos help educate their customers better and 81% of businesses have already used video as part of their marketing plan. With correctly crafted videos, it allows your target audience to feel personally connected with your brand. This gives your business an opportunity to showcase important features of your brand through exciting graphics and attractive music medium. From escalating conversion rates to driving sales as well as gaining brand visibility on various platforms, it is definitely worth considering creating videos as part of your marketing plan.
Increase
Online Presence
You may say that you have already established a social media presence, however, it is never enough. Only constantly spreading the word would help to get your business to be noticed and have a competitive edge over your competitors. In today’s day and age, videos have taken a much larger role in social media content, there is Facebook live, Instagram live and even Reels. So why should you make videos? Because videos are the most shared content on social media. If you aren’t using video for marketing, you are missing out on a huge opportunity to amplify your reach and engage your target audience.
Boost Search Engine Ranking
Search engines are looking for content that engages viewers. Videos are what draws us in and we will stick around to see how it plays out, this increases your target audience’s engagement and conversion. Google uses time on site to identify whether your video is providing what visitors are looking for. This would help improve your search result as your target audience watches your videos. Not only Google, YouTube is also the second largest search engine behind Google. By having your video on Youtube, this would greatly increase your visibility as well as opportunity to show up in search.
Build Relationship & Personality
Well-made videos can also drive engagement and communication with your target audiences. This would build honesty and trust with your customers. Videos are also a perfect way to craft personalities that separate you with your competitors. 90% of users said that videos are a great way to help in their decision making process. Through videos, you could educate your customers which will translate into that foundation of trust and then to sales. In reality, we are unable to be 24/7 physically with our customers hence having to capture that sentiment in the form of video content would make you 24/7 available!
Encourages
Social Sharing
92% of mobile video consumers share videos with the people around them. This gives a great opportunity for you to showcase your offerings. Let your imagination run wild! From creating explainer videos to company culture videos and even Lives, there is a huge range of opportunities for you to choose from. Research has shown that LinkedIn users are 20x more likely to share a video on the platform than any other type of post. People are also more engaged with video than any other type of content on Instagram. With a mountain of advantages, it's clear that video is a vital component of any inbound marketing plan.
What Do I Need For Video Marketing?
Knowing your Goals is always the very first step. Ideally, you would want your video to reach every stage of the marketing funnel. However, do share with us your marketing priority - which stage you deem as the most important right now. The marketing funnel can be distilled as below.
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Awareness: Videos here aim to introduce your brand and attract your target audience.
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Consideration: Videos here aim to convince your target audience to buy your product or take on your service.
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Decision: Videos here aim to showcase your target audience that they should always chose your brand over your competitors
Not sure what kind of contents and marketings suit you best? Have a coffee chat with our consultant team! You can definitely learn how Allua experience with Government, NGOs and listed companies could help you turn prospects into loyal customers!
