Top 10 Most Popular Xiaohongshu (RedNote) Creators in Hong Kong & Macau: A Must-Read Guide for Cross-Border Brand Marketing
- Dawn Yuen
- 12 minutes ago
- 15 min read
In today's rapidly evolving world of digital marketing, cross-border influencer marketing has become an essential strategy for brands aiming to successfully expand into overseas markets. This is especially true for Taiwanese brands looking to enter the Hong Kong market. Xiaohongshu (RedNote) serves as a highly influential platform in the Hong Kong and Macau regions, where consumers search for products and explore lifestyle trends. Against this backdrop, choosing the right local popular creators is equivalent to laying the foundation for successful cross-border marketing.
We will also curate a list of the top ten most noteworthy Xiaohongshu (RedNote) influencers for brands looking to enter the Hong Kong and Macau markets, enabling marketing efforts to go beyond mere exposure and move toward real conversions. These influencers not only have highly engaged and loyal followers, but they also hold genuine influence in topics such as beauty, travel, lifestyle, and food. Their styles range from professional to casual and entertaining, helping brands effectively reach consumers in Hong Kong and Macau.
Whether you’re a marketing beginner or a business owner planning a cross-border brand expansion, this guide is an essential resource you won’t want to miss.
Three Key Reasons to Take Your Brand Further: Hong Kong and Macau, A Cultural Bridge Between East and West with Diverse User Demographics
Three Key Reasons to Take Your Brand Further: Cultural and Linguistic Affinity with Taiwan
Xiaohongshu (RedNote) Pugongying: The First Step in Collaborating with Influencers
The Importance of Xiaohongshu (RedNote) in Marketing for the Mainland China, Hong Kong & Macau Market
Xiaohongshu (RedNote) has rapidly emerged in recent years as a leading social platform in the Chinese-speaking market. Combining the functions of social media, content sharing, and e-commerce guidance, it allows users to share authentic life experiences and shopping insights through images and short videos. Compared to Instagram, which emphasizes visual aesthetics, and Facebook, which focuses on social interaction, Xiaohongshu (RedNote) functions more like a content platform that blends a search engine with community recommendations. Users often search by keywords to explore product reviews, travel destinations, beauty tips, fashion styles, and more.
According to official data, Xiaohongshu (RedNote) now has over 200 million monthly active users, with young women aged 20 to 35 making up the primary user base. This demographic is highly sensitive to brand image, product quality, and user reviews, making them a key target market that many brands are eager to engage with. For brands in categories such as beauty, wellness, fashion, and lifestyle, Xiaohongshu (RedNote) has become an indispensable marketing platform.
Moreover, content on Xiaohongshu (RedNote) is largely centered on real-life experiences, emphasizing authenticity and genuine interaction. This fosters greater trust among users in the shared content and has led to the rise of highly influential “planting grass” (product recommendation) posts that effectively drive purchasing decisions. For Taiwanese businesses aiming to expand into the Chinese-speaking market, Xiaohongshu (RedNote) is not just a platform for exposure, but a powerful marketing tool for building brand trust and driving conversions.
Three Key Reasons to Take Your Brand Further
In Taiwan, many brands have already developed mature digital marketing strategies. They actively manage social media platforms and skillfully collaborate with influencers to boost exposure and enhance brand image. However, with the growing trend of cross-border marketing, an increasing number of businesses are expanding into markets such as Hong Kong, Macau, and even Mainland China. Xiaohongshu (RedNote) has become one of the most important platforms for brands entering these markets.
For Taiwanese companies aiming to break into the international or greater Chinese-speaking markets, collaborating with Xiaohongshu (RedNote) influencers based in Hong Kong is an ideal strategy. Whether it's due to cultural and language advantages, diverse user profiles, SEO benefits, or the creative freedom in marketing, Hong Kong influencers possess significant influence and are a top choice for many brands.
Below, we explore three key perspectives on why your brand should consider working with Xiaohongshu (RedNote) influencers in Hong Kong. These reasons will help strengthen your marketing strategy, especially for Taiwanese companies seeking to expand into Southeast Asia and the Chinese-speaking world.
Hong Kong and Macau: A Cultural Bridge Between East and West with Diverse User Demographics
Hong Kong, often referred to as the "Pearl of the Orient," is not only a financial hub of Asia but also a symbol of cultural fusion between East and West. Consumers in Hong Kong are highly receptive to global trends from Europe, America, Japan, and South Korea, while also showing strong familiarity and comfort with Chinese-language content.
This unique cultural background enables Hong Kong Xiaohongshu (RedNote) influencers to naturally bridge communication gaps between international brands and Chinese-speaking audiences through bilingual content in both Chinese and English. For Taiwanese brands, especially those looking to expand into Mainland China or Southeast Asia, partnering with Hong Kong influencers, who possess both bilingual capabilities and a global outlook, can serve as a strategic stepping stone. It allows brands to test and adjust their messaging before entering larger markets. While the user base of Xiaohongshu (RedNote) in Hong Kong may be smaller compared to Mainland China, it is notably more international, diverse, and affluent. Statistics show that the primary user demographic on Xiaohongshu (RedNote) in Hong Kong is between the ages of 20 and 35, including high-income individuals, overseas students, and professionals. These groups tend to have strong brand loyalty and significant purchasing power.
This presents a valuable opportunity for Taiwanese brands offering premium products such as luxury goods, skincare, tech gadgets, and educational services. By leveraging Hong Kong Xiaohongshu (RedNote) influencers for product reviews and lifestyle integrations, brands can build trust and more precisely reach their target audience, ultimately increasing conversion rates.
The Community Interaction Features of Xiaohongshu (RedNote): Enhancing Brand Word-of-Mouth and Search Visibility
Xiaohongshu (RedNote) operates differently from platforms like Instagram or Facebook. It functions more as a content-driven search engine combined with a social platform. Users often search by keywords to discover products and lifestyles they’re interested in. As a result, strong content SEO and authentic influencer experiences are crucial for success on Xiaohongshu (RedNote).
Influencers on Xiaohongshu (RedNote) based in Hong Kong, with their linguistic traits and internationalized style, are adept at creating relatable and searchable content. This directly influences internal search rankings on the platform. Moreover, such content is also indexed by Google, helping to improve organic rankings for keywords like “Hong Kong shopping agents,” “Hong Kong reviews,” “recommended by Hong Kong girls,” and “Mandarin-speaking influencer marketing.”
For Taiwanese companies aiming to boost their organic Google search performance, collaborating with Hong Kong Xiaohongshu (RedNote) influencers is clearly a win-win strategy: it not only increases visibility within the platform but also enhances the brand’s SEO performance on Google.
Cultural and Linguistic Affinity with Taiwan
One of the biggest challenges in cross-border marketing is overcoming cultural and linguistic differences. When working with influencers based in mainland China, brands often need to invest more effort in adapting copy styles, tone, and even product names due to regional differences. In contrast, Hong Kong and Taiwan share similar language habits, cultural roots, and lifestyle preferences, an advantage for Taiwanese brands that allows for more creative marketing collaboration.
Most Hong Kong Xiaohongshu (RedNote) influencers write in Traditional Chinese, using a natural and approachable tone that resonates with consumers in both Taiwan and the Hong Kong–Macau region. For brands hoping to enter these markets quickly without investing heavily in localization, this presents an efficient marketing shortcut. This is especially valuable for startups, designer labels, and cultural and creative brands from Taiwan that rely on rich storytelling and image-building. Hong Kong influencers can interpret and communicate brand values through their personal style and daily life content, enabling consumers to embrace new brands more organically.
Hong Kong influencers are skilled at introducing products through a lifestyle-oriented lens, using a friendly tone and authentic style. This matches the Taiwanese consumer preference for content that doesn’t feel overly commercial or promotional. Brands that emphasize lifestyle aesthetics, personal style, or emotional connection such as skincare brands, lifestyle curation, coffee brands, and curated e-commerce can particularly benefit from the emotional resonance created by Hong Kong influencers, enhancing brand favorability and loyalty.
Collaborating with Hong Kong influencers lowers the communication barrier in marketing and provides a more solid path for deepening market awareness during the early stages of cross-border expansion. Additionally, as Hong Kong is a city frequently covered by international media, a successful marketing campaign here could attract further media attention, amplifying exposure.
Whether it's product positioning, topic packaging, or marketing tactics, Hong Kong Xiaohongshu (RedNote) influencers can co-create more creative content formats with brands. This helps accumulate digital content assets across markets, laying a stronger foundation for future business growth.
Xiaohongshu (RedNote) Pugongying: The First Step in Collaborating with Influencers
The Xiaohongshu (RedNote) Pugongying platform serves as the official bridge for commercial collaborations between brands and quality creators. Its core features include data transparency and precise matchmaking, helping brands quickly select suitable collaborators based on their actual marketing needs.
Xiaohongshu (RedNote) Pugongying integrates creators who have passed official verification and provides a variety of data analysis tools, enabling brands to comprehensively evaluate creators' marketing potential. These data insights cover multiple aspects such as audience demographics, engagement performance, and frequency of content tags, aiding brands in planning collaboration strategies with more direction and efficiency. Additionally, the platform offers multiple filtering criteria, including industry category, audience age range, and content format. It also includes past collaboration case studies for reference. Through these features, brands can effectively reduce trial-and-error risks during the collaboration process and enhance the precision of cross-regional marketing strategies.
Compared to the data presented on general user interfaces, Xiaohongshu (RedNote) Pugongying's backend provides algorithm-filtered data that excludes inactive accounts and anomalous data, focusing more on real user interactions to better reflect a creator's commercial value. For example, while a creator's account might display a total follower count that includes long-inactive users, Xiaohongshu (RedNote) Pugongying emphasizes the number of active followers who have interacted with the creator or their content within the past 30 days.
Top 10 Popular Creators in Hong Kong and Macau
While this article highlights creators who primarily focus on Hong Kong and Macau-related content, they may not necessarily reside in these regions long-term. Some creators might temporarily live in other cities due to work or education, or create content related to Hong Kong and Macau through regular visits. However, these creators are generally willing to collaborate with brands from Hong Kong and Macau and are flexible enough to adjust their content direction to meet brand needs, providing localized marketing strategies. When evaluating potential collaborators, Xiaohongshu (RedNote) Pugongying's regional filtering function primarily considers the following aspects:
Content Relevance: The system analyzes the creator's past posts, location tags, hashtag usage (e.g., #HongKongFood, #MacauTravel), and audience interaction records to determine the content's relevance to specific regions.
Audience Composition: If a significant proportion of a creator's followers are from Hong Kong or Macau (based on IP locations or interaction behaviors), the creator may still be classified as a suitable collaborator for these regions, even if they do not reside there long-term.
Cultural Familiarity: Creators who excel at producing Hong Kong or Macau-related content often have a deep understanding of local consumer habits and cultural contexts, even if they are located elsewhere. This enables them to effectively convey brand messages and enhance communication effectiveness.
Thus, when selecting creators for collaboration, brands should consider not only the creator's actual residence but also their content style, follower demographics, and past collaboration cases to maximize the effectiveness of their marketing investments. For brands targeting Hong Kong and Macau, priority can be given to accounts with a "median exposure rate higher than 90% of similar creators," as their content often possesses strong cross-regional dissemination potential, helping to amplify brand visibility.
同同与阿霖
"同同与阿霖" are popular family content creators on Xiaohongshu (RedNote), centered around the everyday life of a post-90s mom and her child. Their style is warm and natural, conveying a relaxed and easygoing parenting lifestyle. Their content covers areas such as parent-child interaction, interest development, and family entertainment, cleverly incorporating anime culture and gaming elements, which draw the attention of many young families. Their brand emphasizes authenticity and emotional resonance, with posts like “Have you ever tried jaboticaba?” and “It’s been a tough journey, but it’s all worth it!” starting from real-life scenes and sparking interaction and discussion among followers. The fan base is predominantly female (88%), with nearly 40% under the age of 18, reflecting the brand’s appeal among teenagers and new mothers. Their median reach is 2.45 million, outperforming 91% of creators in the same category, and their daily interactions consistently exceed 1.18 million, demonstrating strong community engagement.
Follower Count: 2,700,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 1,180,000+; Median Views per Note: 5,700+
Irene林恩如
"Irene林恩如" is a lifestyle creator on Xiaohongshu (RedNote) known for her fashionable and tasteful content, covering beauty, food, entertainment, and daily life records. Her style is delicate and immersive. Popular posts like “Regis Vlog | Join me for an immersive midnight dinner experience” and “Dali Vlog | Dinner with Zhou Ye and Dilraba Dilmurat” use high-quality visuals and smooth storytelling to engage viewers and encourage interaction. Her fan base is mainly women aged 25 to 34 (60%), with a total female ratio of 88%, showing strong appeal among urban women. Her median reach is 367,000, performing better than 73% of similar creators. Over 33% of her traffic comes from direct followers, indicating a high level of fan loyalty. With a median interaction of 54,000, she is especially suitable for collaborations with brands in fashion, beauty, and premium dining, targeting consumers who value quality and style.
Follower Count: 2,300,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 54,000+; Median Views per Note: 1,700+
玲子Reiko
"玲子Reiko" focuses on culinary exploration and lifestyle documentation, covering diverse food cultures, travel experiences, and daily consumption trends. Her content style is relaxed and natural, yet maintains depth and substance. Representative works include “How Many Ways Can You Eat Crab? I Learned Them All With My Mouth” and “Eating Through Taipei Airport on a Time Limit—Layover Doesn’t Stop This ‘Meal Warrior’”, showcasing her passion for food and sense of humor, which have successfully attracted a large following. Her audience primarily consists of young people aged 18 to 34 (over 70%), with a female majority of 92%. Her median reach is 943,000, outperforming 74.8% of similar creators, and her median daily engagement reaches 287,000, indicating a stable and highly engaged community. "玲子Reiko"’s content naturally integrates brand messages, making her especially suitable for partnerships in food, travel, and lifestyle consumer goods, effectively reaching a young audience eager to explore and share new experiences.
Follower Count: 2,000,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 287,000+; Median Views per Note: 11,000+
美少女Kini
"美少女Kini" has gained massive attention on Xiaohongshu (RedNote) with her lively and humorous style. Her content spans beauty tutorials, creative skits, amusing life moments, and nostalgic gaming themes. Popular posts like “Childhood Games in Real Life—Here We Go!” and “When It Comes to Gift-Giving, Who Can Beat My Mom?” highlight her distinctive personality and vivid imagination, successfully establishing a recognizable content style.Her fanbase is predominantly young women under 24 (75%), with an overall female ratio of 90%, reflecting a highly concentrated and clearly defined audience profile. Her median reach exceeds 1.64 million, outperforming 98% of similar creators, with single-post median engagement reaching 1.55 million, showcasing strong viral potential and high levels of community discussion. For brands targeting Gen Z such as cosmetics, trendy toys, and fast fashion. "美少女Kini"’s content naturally aligns with popular culture and appeals to young consumers who enjoy fun and playful styles.
Follower Count: 780,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 1,550,000+; Median Views per Note: 156,000+
港漂的小石头
"港漂的小石头" centers on life and work experiences in Hong Kong, covering workplace stories, urban culture, and consumer trends. Posts like “Gen Z Executive Assistant in Hong Kong: $50K Monthly Job and Home” and “Newlyweds in Hong Kong Make Over 1 Billion from Selling Fruit” use compelling titles and in-depth interviews to resonate with audiences interested in urban development and entrepreneurial culture. The audience spectrum mainly consists of young to middle-aged adults aged 25 to 44 (65%), with a gender ratio of approximately 4:6, making her one of the few Xiaohongshu (RedNote) creators with a balanced male and female audience. Her median reach is 175,000, outperforming 93% of similar accounts, reflecting solid content performance and audience reach. Her content strikes a balance between informativeness and entertainment, making her a good fit for collaborations with finance, real estate, and lifestyle brands, reaching audiences highly attentive to social issues and urban economic shifts.
Follower Count: 300,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 18,000+; Median Views per Note: 1,100+
蝸牛的科技筆記
"蝸牛的科技筆記" is dedicated to introducing the latest technologies and innovations from around the world in an easy-to-understand and lighthearted way. Known for transforming hardcore tech into entertaining content, the account has successfully attracted a large audience of curious young tech enthusiasts. The majority of followers are aged 18 to 34 (70%), with women making up 70% of the audience, showing increasing female interest in tech content. Its median reach is 1.78 million, surpassing 99% of creators in the same category, and single-post interactions reach 457,000, demonstrating a strong viral effect. For brands related to consumer electronics, tech startups, or science education, "蝸牛的科技筆記" is highly capable of translating complex concepts into accessible language, effectively connecting technology with daily life and attracting tech lovers who enjoy exploring and sharing.
Follower Count: 180,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 457,000+; Median Views per Note: 38,000+
Kat🐱
"Kat🐱" has emerged on Xiaohongshu (RedNote) with a distinctive personal style and a flair for creative content planning.Her content spans fashion transformations, local explorations in Hong Kong, and lifestyle experiments. Notable works include "Challenge: Making a Dress Out of 520 Roses! 🌹", "There’s Nothing You Can’t Imagine in HK, Only What You Don’t Know", and "My Favorite Hidden Gems 🍭｜Sai Wan Ho", all showcasing her bold creativity and diverse aesthetic. Her audience is primarily young women aged 18 to 34, accounting for over 80% of her followers with women alone making up 95%. Her content receives an average of 1.1 million views per post, outperforming 99% of creators in similar categories. With high engagement and strong visual appeal, Kat🐱 presents significant collaboration potential for beauty, fashion, and lifestyle brands, as well as Hong Kong tourism initiatives. She is a powerful partner for brands seeking to enhance their youthful image and boost social buzz.
Follower Count: 370,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 454,000+; Median Views per Note: 34,000+
涂毓麟（奧斯卡）Oscar
Oscar, a new-generation Hong Kong artist and host, is active in variety shows and film/TV. Recently transitioning to Xiaohongshu (RedNote), he has quickly gained popularity with his approachable and natural style, successfully building a recognizable personal brand. His content primarily consists of lifestyle VLOGs, covering travel, food, and daily life. Notable posts include "I’m Your Tour Guide Oscar~" and "VLOG | A Day Off at Lotus Mountain and Seagull Island," showcasing a sincere and down-to-earth narrative style. Oscar excels at presenting the life of an artist from a relatable perspective, leading viewers into local cultural and culinary experiences, such as themes like "Chongqing Food Tour." His content balances entertainment and information. His fan base is primarily young women aged 18-34 (92%), with an average exposure of 3.13 million views and interactions exceeding 520,000 per post, far surpassing similar creators. This high level of fan engagement makes him an ideal partner for collaborations with travel, F&B, and lifestyle brands.
Follower Count: 130,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 521,000+; Median Views per Note: 22,000+
一屁屁猪
“一屁屁豬” has established a unique style on Xiaohongshu (RedNote) with highly creative food experiments and entertaining challenges. The content spans quirky dining experiences, subcultural elements, and little-known life facts. Representative posts include "🔥 The World’s First Stinky Tofu Candle is Here 🔥" and "🔥 Transforming Leftover Fried Chicken into Pizza? The Taste Will Surprise You...🔥" Using exaggerated visuals and entertaining storytelling, the account successfully resonates with and is shared widely by young audiences. The follower base is dominated by Gen Z users under 24 years old (70%), with women accounting for 92%. Average exposure reaches 2.12 million views, and the median engagement per post is 2.15 million, demonstrating exceptional content virality. For brands targeting the youth market, such as food and beverages, cultural products, or subcultural IPs, “一屁屁豬”’s creative content is highly appealing and can effectively boost brand visibility and engagement among younger demographics.
Follower Count: 70,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 2,150,000+; Median Views per Note: 22,000+
田田的侘寂生活
"田田的侘寂生活" focuses on discovering niche travel destinations in Chinese-speaking regions, crafting unique content perspectives through the concept of "reverse tourism." Notable posts include "May Day Off-the-Beaten-Path Fairytale Spots | Hidden Gems in Huizhou Loved by Guangdong Locals" and "Avoid the Crowds! Discover Guangdong’s Hidden Little Jiangnan with Niche Travel Ideas." The account provides urbanites with travel suggestions to escape the crowds and explore serene, hidden destinations. Its core audience consists of 25-44-year-old middle-class individuals with spending power (70%), with women making up 80% of the followers. Average content exposure reaches 450,000, outperforming 98% of similar creators."田田的侘寂生活"'s work combines practical information with an aesthetic style, making it particularly suitable for collaborations with local tourism boards, specialty shops, or premium travel product brands, effectively reaching consumers who value quality living and independent travel planning.
Follower Count: 100,000+ (active followers on Xiaohongshu (RedNote) Pugongying); Median Engagement per Note (likes, comments, shares, saves, follows): 190,000+; Median Views per Note: 15,000+
Summing Up
Although the Hong Kong market shares many linguistic and cultural similarities with Taiwan, there are still subtle differences in consumer behavior, media preferences, and social habits. Xiaohongshu (RedNote), as a highly trusted platform among local consumers, serves as an excellent entry point for brands engaging in cross-border marketing. This article presents a curated list of 10 popular Hong Kong and Macau's market-tailored influencers, which not only helps you quickly understand the content styles and audience profiles of local creators but also serves as a valuable reference blueprint for initiating brand collaborations.
Moreover, real-life partnership cases from five Taiwanese brands reveal that the key to success often lies in the precise selection of influencers, localized content packaging, and the effective use of official platforms like Xiaohongshu (RedNote) Pugongying for efficient matching and management. These examples are more than just success stories: they are strong evidence of how Taiwanese brands can successfully "go overseas" and enter the Hong Kong and Macau's market.
Looking ahead, as the acceptance of Taiwanese products continues to grow in the Hong Kong and Macau markets, building stable influencer partnerships will become a vital long-term asset for brand development. We hope this article helps you start your cross-border journey with more confidence and fewer detours. Stay tuned with us for the latest insights and strategies on Xiaohongshu (RedNote) marketing and influencer collaborations.
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