Customers love animation because it transforms complex ideas into engaging, digestible stories that capture attention. Data shows that animated videos can increase viewer retention by up to 80%, as they hold attention longer than text or static images.Animated videos combine vibrant visuals, dynamic motion, and relatable narratives to make information accessible and memorable. Unlike live-action, animation offers limitless creative freedom, enabling fantastical worlds or simplified concepts without logistical constraints.

When we are creating explainer videos, amusing visuals and smooth transitions are usually our main focuses, but the script is the backbone of the video that we should not neglect. Here are the important tips you must read before moving on to script writing.

Forgetting Who You Are Talking To

To understand your target audience is always the first step of developing any strategies or creatives. After doing research on their age ranges, careers, behaviors, and even genres of Netflix movies, you could easily brainstorm relevant scenarios that create stronger emotional bonding with audiences. You could also be able to identify problems they usually encounter if you are thinking in their shoe. Eventually, you could attract audiences to spend more time on your video for solving all her queries in mind.

Write Like You Are Having a Conversation with Your Friend

Write with a ‘conversational tone’ and consider it as explaining something to a close friend. (So then you will make it fun too!) When you are having an actual dialogue with your friend, you never use big words or formal sentence structures. Use today’s tense and everyday wordings. For example, instead of ‘Your development of commercial engagements will be intensely escalated by Allua,’ simply write ‘Allua leverages your businesses’.

Too Much focus on the Brand in Your Video Script

Animation is essential for businesses because it simplifies complex ideas into clear, engaging narratives that resonate with audiences. This approach is ideal for demonstrating how a product or service addresses specific pain points, such as saving time, reducing costs, or improving efficiency. The focus of an explainer video is to let audiences know how it can solve their problems. This is not a brand advertisement. Do not focus too much on how great your product or services are, or describing the brand features in detail. By focusing on problem-solving rather than overt branding, animations build trust and relatability, encouraging viewers to take action without feeling pressured by hard sales tactics.

Animate Today.

Conversion of video and animated content is 7 times higher than plain text - Animation is now one of the most shareable content format types across platforms and media. Allua offers comprehensive script writing, storyboard and characters design, animation production, voice and audio dubbing and marketing services in Hong Kong, Taiwan, Singapore & China. More than 500 animated videos, explainer videos, and motion graphics are crafted for startups and listed companies like HK Government, Taipei Government, PCCW, UNICEF, and Gammon Construction.

Being too Ordinary

The average attention span of human nowadays is 8 seconds only. If they’d rather pause the video and choose to scan through the wordy instructions, your video is a failure! Be humorous to make your video more engaging to generate social media buzz and to grow your conversion rates. Also, be striking when writing. Drop the humble terms like ‘maybe’, ‘possibly will’ or ‘perhaps’.

Brief, Condensed, and the 8-word-phrases Rule

Writing scripts is definitely not the time for showing off your vocabulary, long run-on phrases or complicated sentence structures. Those sentences are hard to listen or even to pronounce, hence, break them into chunks and be brief. Try trimming down to 8 words per phrases! Remember, the most important part isn’t the graphics and visuals but the script.

With a strong presence across Hong Kong, Taiwan, Mainland China, and Singapore, Allua stands as a trusted partner for brands looking to make a meaningful impact in Asia’s digital landscape. As a seasoned market player, we’ve empowered hundreds of ambitious brands to elevate their marketing strategies through innovative digital solutions, animation & video production, data-driven campaigns and all. Our track record includes collaborations with global names like UNICEF, Siemens, and HSBC - a testament to the trust and results we consistently deliver.

Looking to replicate the success of industry leaders? Let’s start the conversation.