10 Vietnam Beauty and Lifestyle Creators + Free Publishing Checklist
Start a Vietnam beauty brief by identifying the job: demonstrating a look, explaining a product, telling a fragrance story or editing everyday choices. These ten editorial selections provide different planning references. Collaboration ideas are new proposals, not claims that a creator has accepted a brief or delivered that campaign.
Creator comparison
Creator | Content / brief focus |
|---|---|
Trinh Phạm | Product demonstrations / commuter makeup |
Changmakeup | Lip colour / product design |
Quách Ánh | Makeup tutorials / themed looks |
Chloe Nguyen | Beauty styling / visual storytelling |
Call Me Duy | Product explanations / label walkthroughs |
Võ Hà Linh | Usage logs / review conditions |
Mai Vân Trang | Skincare routines / practical steps |
An Phương | Fragrance / beauty-kit stories |
Giang Ơi | Lifestyle choices / edited travel kit |
Emmi Hoàng | Founder interviews / product development |
1. Trinh Phạm
In her ELLE Vietnam interview, Trinh Phạm describes starting a beauty and lifestyle YouTube channel to share cosmetics reviews. This historical interview offers a useful reference for her product-led approach. A brand can assess the explanation style before deciding how much product detail a demonstration needs.
Proposed brief: Compare commuter and travel makeup using the same product; disclose lighting and supplied products.
2. Changmakeup
In a VietnamPlus interview, Changmakeup discusses formulation, packaging and production decisions as an OFÉLIA co-founder, including the team’s Vietnam connections. Her creator-and-founder perspective provides a reference for moving from shade demonstrations to product design stories. Competing-brand briefs need an explicit discussion of exclusivity and disclosed interests.
Proposed brief: A lipstick shade guide with fixed white balance, shade names, textures and limits across natural lip colours.
3. Quách Ánh
A historical Lemonade announcement records Quách Ánh initiating the “Makeup Việt Nam của tôi” makeup contest, with Lemonade as exclusive sponsor. It is a concrete reference for an artist-led creative theme, not a currently open promotion. Brands can explore several looks around one product instead of asking every participant to copy one execution.
Proposed brief: A makeup artist demonstrates three finishes with one product while preserving visible skin texture.
4. Chloe Nguyen
Tatler Asia’s Vietnam profile describes Chloe Nguyen’s beauty and travel content. ELLE Vietnam also credits her alongside Lamoon in “Two Voices, One Spirit.” A brief can connect makeup and styling by first deciding whether texture, colour or the overall look is the central story, then planning the shots around that choice.
Proposed brief: Develop three lip looks around one outfit; present this as a new proposed brief, not a reported past campaign.
5. Call Me Duy
The WeChoice Awards 2023 nomination page identifies Call Me Duy as Vũ Duy and records his Ho Chi Minh City beauty work and KOC Vietnam 2022 experience. A product-label walkthrough or usage demonstration is a possible brief, with brand-supplied information kept distinct from the creator’s personal experience.
Proposed brief: Demonstrate how to read a product label, separating label facts, brand evidence and personal experience.
6. Võ Hà Linh
In a historical aFamily interview, Võ Hà Linh discusses producing beauty review videos; the profile also describes her connections to Vinh and Hanoi. A collaboration brief can focus on repeatable filming conditions and a usage log, helping viewers understand what was compared without prescribing a positive verdict.
Proposed brief: Provide a repeatable testing log for texture and removal experience without preconditioning a favourable review.
7. Mai Vân Trang
In an ELLE Vietnam interview, Mai Vân Trang discusses simplifying a personal skincare routine and observing the experience of using products. A useful brief can show where one item fits into an existing routine, making steps, quantities and selection reasons clear. Personal experience in an interview is not proof of universal product efficacy.
Proposed brief: A simplified vanity routine that separates personal habits, product labelling and professional advice.
8. An Phương
ELLE’s “Beauty Must Have” feature identifies An Phương as the creator of Letsplaymakeup and explores her beauty products. The 2026 ELLE x Chanel film “The Unbound” supplies a separate fragrance-storytelling reference. Brands can choose between product explanation and an atmospheric routine film rather than forcing both objectives into one short execution.
Proposed brief: A fragrance-and-routine short film using subjective scent descriptions without unverified longevity promises.
9. Giang Ơi
Vietcetera identifies Giang Ơi as Trần Lê Thu Giang; in Have A Sip episode 155 she discusses everyday consumption and lifestyle choices. This lifestyle perspective can help a beauty brand consider a product’s place in daily life. An edited travel kit or a story about avoiding duplicate purchases is a proposal, not a claim about an existing beauty partnership.
Proposed brief: An edited travel beauty kit explaining selection criteria and why some products were left out.
10. Emmi Hoàng
HappySkin’s announcement records Emmi Hoàng participating in a TikTokShop-related workshop on 30 November 2024 and sharing Emmié brand-building experience. It offers a reference for founder interviews and product-development stories, with the brand and individual roles identified separately. A brand’s own account supports event and role details, not independent performance evidence.
Proposed brief: A founder interview about product-development trade-offs and usage boundaries, with brand interests disclosed.
Brand brief: turn product information into deliverables
Working brand brief: choose one objective, such as product understanding or qualified enquiries. Specify Vietnamese-language needs, intended product use and the evidence pack. Propose a main video, a short cut and written product notes; confirm formats and channels later. Before delivery, verify the creator account, sponsorship disclosure, product wording and asset rights. Do not require a positive conclusion. Observe completion rate and consented enquiries without inventing forecasts. Individual skin experience is not medical efficacy evidence. Fees, availability and paid-media rights remain subject to creator confirmation.
Worked example: a proposed 60-second lip-colour video can include a daylight close-up, the shade name, one-pass and layered application, and a finished everyday look. Specify lighting, natural lip colour and retouching limits before filming. Do not present lighting differences as product effects. The brand checks product naming and disclosures; the creator retains personal reactions. The duration is an illustrative brief, not a confirmed commission.
Free resource: six-platform publishing checklist
The editable Word checklist covers six platforms in eight pages and 60 items. For a beauty brief, use it to check swatch lighting, product wording, sponsorship disclosure, asset rights and CTA destinations. Apply the sections relevant to the actual publishing platforms instead of recreating the same checklist. Complete your email, intended use and required subscription consent at the fixed KOL50 entry below to receive the Chinese and English Word links by email.
Frequently asked questions
Is this a follower ranking?
No. These are editorial selections organised around content approaches and possible brand uses. Their order does not imply popularity, performance or price.
Should a brand choose TikTok or YouTube first?
Decide whether the content must quickly show a look or explain a process. Then confirm the creator’s active account, deliverables and audience evidence. Do not transfer audience assumptions between platforms.
Can a brand require a favourable review?
Specify accurate product information and required disclosures while preserving the creator’s real experience. If a product or claim is unsuitable, agree a revised delivery arrangement.
How should quotations be compared?
Separate planning, filming, editing, posting, revisions and paid-media rights, then compare equivalent scopes. This guide does not invent creator prices.
Can a brand reuse portraits or videos?
Confirm asset rights and permitted platform presentation first. Present a link as a link, not an embed, and do not re-upload a publisher’s video without permission.
Does the checklist guarantee results?
No. It helps check content and publishing requirements. Results still depend on the product, audience, execution and distribution.
Ask Allua for a relevant creator shortlist and brief
Share your brand, product, target market and language, budget and timing. Ask Allua to recommend 10 suitable KOLs and discuss production, deliverables and usage rights.
Creators can apply for consideration in future Allua features and explore brand partnerships and one-stop influencer management. An application does not guarantee inclusion or a partnership.
Third-party online information can change; verify it before use. Actual fees and terms depend on a quotation. Corrections are welcome.
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