10 Australian Outdoor Travel Instagram Creators for Brands + Free Checklist
Updated: Oct 27
Australia’s coasts, mountain landscapes and wildlife offer compelling stories, but choosing a creator starts with a commercial question: are you commissioning exposure on an account, a reusable image library, or a complete destination narrative? Each objective calls for a different brief, itinerary and rights agreement.
This is an editorial selection of ten Australian-connected outdoor travel and nature-photography creators, not an official ranking or a follower-count league table. Australian connection may mean a local base, an Australian creator background or an established body of Australian nature work. It does not mean every creator currently lives in Australia or has a mainly Australian audience. Some representative works feature overseas travel. Audience markets, availability, fees and conversion performance require separate confirmation.
Four different jobs a collaboration can cover
Destination storytelling: scenery should be connected to access, accommodation, seasonality and a practical next step. If the goal is enquiries, the landing page must turn interest into an understandable offer.
Products in use: cameras, camping equipment and outdoor clothing need believable demonstrations. Claims should match actual use, and an ambitious shot should never become a demand for avoidable risk.
Image and video licensing: a creator’s social post does not automatically grant a brand permanent rights to download, re-edit, advertise or distribute the work to other operators.
Workshops and expeditions: confirm the operator, the creator’s role, participation requirements and available departures separately. Attractive photographs are not proof that all those services are offered.
Ten creators to research
1. Jarrad Seng | Destination features and visual storytelling
Instagram: @jarradseng
Official profile: https://www.instagram.com/jarradseng/
His profile identifies him as a photographer and director in Fremantle, Australia. His own portfolio spans tourism campaigns, music touring and films, making him an interesting candidate for destination storytelling rather than a simple list of scenic stops.
Representative work: Canon Australia's EOS R feature includes Jarrad's portrait of swordsmith Asano Taro and his camera-use observations. It provides a concrete photography and brand-content example, without establishing a fee or booking impact.
View the official work: https://www.canon.com.au/get-inspired/eos-r-first-impression-travel-photographer-jarrad-seng
Proposed collaboration—not a completed case study: A proposed brief could tell a journey through three perspectives: onboard, onshore and local encounters. Pair a narrative Reel with people, landscape and transport photographs, then agree sailing access and image-licensing scope separately.
2. Melissa Findley | Nature-led travel and camera storytelling
Instagram: @melissafindley
Official profile: https://www.instagram.com/melissafindley/
Her own website describes her Australian background and Pacific Northwest base, with nature and travel photography as core themes. She belongs in an Australian-connected shortlist, but travel costs should not assume an Australian departure point.
Representative work: Her own Australia portfolio presents nature and travel photography. The site now uses Melissa Field, and Melissa Findley's official Linktree links to that same website. Brands can use the collection to discuss visual direction, then separately confirm image dates and usage rights.
View the official work: https://melissa-findley.com/portfolio/australia
Proposed collaboration—not a completed case study: Consider a destination story built around three kinds of light in one day. Plan logistics from her current base and distinguish social posting from image rights for a hotel website.
3. Lauren Bath | Travel photography portfolio; confirm current focus
Instagram: @laurenepbath
Official profile: https://www.instagram.com/laurenepbath/
OM SYSTEM's official profile establishes Lauren's Australian connection and travel-photography experience. Her portfolio can inform a destination's visual direction; confirm current commissioning availability and delivery or publishing arrangements before planning a campaign.
Representative work: OM SYSTEM's official Lauren Bath gallery presents her photography and a travel-photography interview, identifying her with Australia. It is a reference for her portfolio and equipment storytelling, not proof of current availability or an active hotel campaign.
View the official work: https://www.omsystem.com/gallery/en/lauren_bath/index.html
Proposed collaboration—not a completed case study: Start with a reflective carousel about why a destination merits a return visit, then assess whether a new trip makes sense. Verify archival image dates, rights and current commissioning interest first.
4. Jason Charles Hill | Destination and camera-equipment demonstrations
Instagram: @jasoncharleshill
Official profile: https://www.instagram.com/jasoncharleshill/
His account identifies an Australian photographer and director, while his website describes commercial photography and a southeast Queensland base. His work is relevant when a brief needs landscapes, people and equipment in use rather than an isolated unboxing.
Representative work: His own Tasmania portfolio provides a collection of destination photographs. It offers a reference for visual direction, but does not establish a brand's purchased deliverables or conversion results; campaign concepts require a separate brief.
View the official work: https://www.jasoncharleshill.com/tasmania
Proposed collaboration—not a completed case study: Build a proposed three-day road trip around wide, standard and telephoto perspectives. Demonstrate product capabilities with actual footage and stated limitations, with weather alternatives planned.
5. Luke Tscharke | Tasmanian landscapes and night skies
Instagram: @tscharke
Official profile: https://www.instagram.com/tscharke/
His account focuses on Tasmanian landscapes and lists a Sony Australia imaging-advocate role; his website describes a Hobart base and photography education. He is relevant for technically informed destination storytelling, not promises that a spectacular sky will appear every night.
Representative work: Sony's official Advocate page presents Barn Beams, identifies its location as Cradle Mountain–Lake St Clair National Park in Tasmania and lists camera settings. It is a landscape-photography example, not a guarantee of future night-sky conditions or workshop availability.
View the official work: https://scene.sonyanz.com/our-hosts/advocates/luke-tscharke?site=au
Proposed collaboration—not a completed case study: A proposed accommodation-and-night-photography guide could show weather planning, equipment settings and alternative landscape work when skies are unsuitable. Confirm workshop dates and availability separately.
6. Tyson Mayr | Adventure travel and outdoor production
Instagram: @tysontravel
Official profile: https://www.instagram.com/tysontravel/
His public account centers on off-grid journeys and expeditions. His own website also describes photo, video and drone-content licensing and conservation-related work. Content production, licensing and operating an expedition are separate services, not automatically one package.
Representative work: IFAW's 2021–2022 annual report credits Tyson for a photograph of researchers, a conservation officer and detection dog Billie-Jean examining koala scats. It is a credited conservation-documentary example, not evidence of a tourism product or paid-campaign performance.
View the official work: https://www.ifaw.org/au/about/annual-report/2022/landscape-conservation
Proposed collaboration—not a completed case study: A proposed equipment story could follow a journey from land to water. Confirm participant suitability, professional operating arrangements and equipment limits instead of using an extreme shot as a reason to take avoidable risks.
7. Scott Portelli | Wildlife and marine photography
Instagram: @scott.portelli
Official profile: https://www.instagram.com/scott.portelli/
His public biography centers on wildlife photography and expeditions and lists Australian Geographic Nature Photographer of the Year recognition in 2021 and 2024, alongside equipment ambassador roles. The useful editorial angle is observation, habitat and photographic method—not animal contact as a sales promise.
Representative work: Oceanographic's official 2025 competition page presents Scott's Antarctic Weddell seal photograph as a Fine Art Photographer of the Year finalist, with his Australian background and Instagram link. It is an overseas wildlife-work example, not an Australian itinerary.
View the official work: https://oceanographicmagazine.com/opa-winner/ocean-photographer-of-the-year-2025-scopor25/
Proposed collaboration—not a completed case study: Consider a conservation-education carousel paired with equipment-in-use storytelling, using cleared archive material or confirmed access arrangements. Deliverables should not guarantee a particular animal sighting.
8. Sean Scott | Camping, road trips and landscape photography
Instagram: @seanscottphotography
Official profile: https://www.instagram.com/seanscottphotography/
His biography lists a Canon Master role, Australian wild places, photographic prints and gallery information. This helps distinguish two objectives: reaching viewers through his account and licensing imagery for a brand’s own channels.
Representative work: His gallery's Wine Glass Bay Tasmania 2850 presents a Tasmanian coastal landscape, providing a visual reference for accommodation or road-trip storytelling. Buying a fine-art print and licensing an image for advertising are separate transactions.
View the official work: https://seanscottphotography.com.au/products/2850-wine-glass-bay-tasmania
Proposed collaboration—not a completed case study: A proposed day-at-camp story could connect storage, cooking and photography with real equipment use. Confirm location arrangements, a weather alternative and channel-specific licensing periods.
9. Gab Scanu | Travel video and production technique
Instagram: @gabscanu
Official profile: https://www.instagram.com/gabscanu/
His own website focuses on Australian-connected aerial, landscape and coastal imagery, while Buddy Films lists named commercial films. Camera, mobile-imaging and travel brands can use these works to discuss visual direction, then distinguish social publishing from film-production deliverables.
Representative work: Buddy Films' Lexus RXL portfolio page explicitly credits Gab Scanu as director, providing a verifiable commercial-film example. It does not disclose the production fee, media spend or sales results, so the directing credit should not be used to infer them.
View the official work: https://buddyfilms.com.au/portfolio/lexus-rxl
Proposed collaboration—not a completed case study: Propose a before-and-after treatment of one destination, clearly distinguishing grading from the original capture. If aerial work is added, verify location and operator requirements instead of assuming all locations permit flights.
10. Charles Davis | Australian wildlife and alpine nature
Instagram: @charlesdavisphotography
Official profile: https://www.instagram.com/charlesdavisphotography/
The Natural History Museum's profile confirms his Australian connection and upbringing in the Snowy Mountains, with work centered on wildlife and nature. That specialization offers a different fit from broad destination-list content: habitat, observation and the process of making an image.
Representative work: The Natural History Museum's official 2024 Wildlife Photographer of the Year page presents On the Sands of History: Charles photographed an adult emu with young at Mungo National Park, New South Wales. The image was Highly Commended in Animals in their Environment. This article links to the official work and does not reproduce the photograph.
View the official work: https://www.nhm.ac.uk/wpy/gallery/2024-on-the-sands-of-history
Proposed collaboration—not a completed case study: Consider a long-lens or outdoor-clothing story about waiting and observation, with deliverables based on process and cleared imagery rather than feeding or close-contact encounters.
Quick comparison: match the creator to the job
Creator | Editorial fit | |
Jarrad Seng | Destination features and visual storytelling | |
Melissa Findley | Nature-led travel and camera storytelling | |
Lauren Bath | Travel photography portfolio; confirm current focus | |
Jason Charles Hill | Destination and camera-equipment demonstrations | |
Luke Tscharke | Tasmanian landscapes and night skies | |
Tyson Mayr | Adventure travel and outdoor production | |
Scott Portelli | Wildlife and marine photography | |
Sean Scott | Camping, road trips and landscape photography | |
Gab Scanu | Travel video and production technique | |
Charles Davis | Australian wildlife and alpine nature |
These are editorial fit assessments, not confirmation that a creator offers or has accepted a particular service. A large following does not replace audience-market evidence; a smaller specialist account does not guarantee engagement or sales.
Six items to separate in a quotation
1. Creation and publishing: specify the number of Reels, carousels and Stories, lengths, dates, languages and required commercial disclosures.
2. Travel and production: agree departure point, flights, accommodation, transport, boats, assistants, equipment freight and weather-buffer days. An overseas-based creator such as Melissa Findley should not be budgeted as a local departure without confirmation.
3. Usage rights: list owned social channels, websites, paid advertising, third-party distribution, territories and terms separately. Raw files and re-editing require their own agreement.
4. Operating conditions: identify who will confirm location access, commercial filming, aerial work, water activities and wildlife arrangements. This article is not a substitute for current location-specific requirements or professional assessment.
5. Review and alternatives: allow factual and product-claim corrections without requiring misleading accounts of an experience. Agree replacement deliverables for rain, closures or absent wildlife.
6. Measurement: request recent comparable reach, views, saves, shares and audience-market data, then define a trackable enquiry route. Follower counts are not booking forecasts.
Worked brief: a three-day Tasmanian outdoor stay
This is a hypothetical brief, not a confirmed partnership with a property, tourism organization or creator. Its aim is to explain how accommodation can serve as a base for exploration—not to promise an aurora, an animal encounter or favorable weather.
Story structure: day one introduces arrival and the actual accommodation; day two follows a nature route whose filming suitability has been confirmed by the operator; day three presents an activity that can work in overcast or wet conditions. Useful travel times, preparation and limitations matter more than a long list of stops.
Suggested deliverables: one 45–60-second Reel, a six-to-eight-image carousel, three Stories and eight photographs with separately negotiated website rights. This is a discussion starting point, not any creator’s standard package or rate.
Content checks: the room shown matches the product being sold; season, image dates and access descriptions are traceable; the operator confirms safety and permission arrangements; grading is not confused with unedited appearance; sensitive wildlife locations are not unnecessarily exposed.
Reporting: request platform results at agreed intervals and use a source-tagged accommodation link to record visits, qualified enquiries and attributable bookings. Note stock availability, price changes and other factors that may affect conversion.
Reuse the free platform publishing checklist
Our six-platform publishing checklist combines common checks with sections for Instagram, TikTok, YouTube, Xiaohongshu, Douyin and Snapchat. For an Australian outdoor brief, use the Instagram section to review format, cover, captions, commercial disclosure, links and post-publication records, then add project checks for weather, location access and image dates.
Complete the request form to receive Chinese and English Word links for the Six-Platform Content Publishing Checklist by email, then review it before travel, at delivery and after publication.
Frequently asked questions
Will an Australian creator necessarily reach Australian travelers?
No. A creator’s base, national background and audience location are different things. A campaign attracting Hong Kong or other overseas travelers to Australia needs evidence about those markets, not an assumption based on the biography.
Can a brand place an Instagram post inside an article?
This article provides clearly labelled official-profile and official-work links that open on the source websites; they are not interactive embeds. Brands planning their own embeds should check platform functionality and account settings. Public visibility alone is not permission to download, re-upload, re-edit or advertise with the work.
Should the itinerary or the quote come first?
Provide the objective, proposed dates, locations, deliverables and rights scope before asking for a quote. If plans are flexible, request two realistic options instead of demanding all shots before boat, aerial or weather conditions are known.
Is the campaign unsuccessful if no wildlife or stars appear?
Natural events should not be unconditional deliverables. Agree observable production outputs, habitat storytelling and alternatives, plus when to reschedule, use cleared archive material or change the narrative.
Turn the shortlist into an executable collaboration with Allua
Planning content for a tourism organization, hotel or outdoor brand? Share your audience, timing, destination and budget range with Allua to develop a shortlist, production brief, rights requirements and measurement plan. Availability and services must still be confirmed with each creator or authorized representative.
Explore Allua’s influencer marketing service: https://www.alluatech.com/kol-influencers-marketing
Related guide | Choosing between KOL, KOC and UGC: https://www.alluatech.com/post/kol-vs-koc-vs-ugc
Travel and outdoor creators can submit their details for consideration in future features, brand collaborations and one-stop management services. Submission does not guarantee selection or work.
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