Facebook and Instagram Ad Costs: Media, Creative and Management + Free Budget Template
Ask what the quote includes
Split the quote into media, creative and management. Media goes into the ad account. Creative may cover filming, edits, captions, resizing and usage rights. Management covers the agreed setup, optimization and reporting. Itemise tracking, landing pages and forms separately where relevant.
Compare using the same denominator
Illustrative figures: HK$12,000 media, HK$5,000 creative and HK$3,000 management, totalling HK$20,000. With 40 qualified enquiries, media cost is HK$300 per enquiry and all-in cost is HK$500. Compare quotes using the same reporting window and qualification criteria.
Write down renewals and scope changes
Confirm account ownership, payment method, currency, deliverables, revision rounds and how management is charged. Ask what happens to management fees if media spend grows and what usage rights apply to new edits. Set one main objective, a review date and a stopping rule for the first test.
Free Meta Ads Budget Breakdown Template
The Word template includes a worked example, media, creative and management lines, a qualified enquiry definition and review fields. Bring it and your objective to Allua to discuss the campaign scope.
Frequently asked questions
Is performance guaranteed? Market conditions, audience and creative affect results. Use your test to guide the next decision. Can I compare production monthly? First check usage rights and how often fresh assets are delivered.
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