Quick Guide to Making Swoon-worthy Explainer Animation Videos

Animated videos have established a proven record when it comes to both online and offline virality (but only if you do it right!). No matter how marketing-savvy or inexperienced you are, the following recipe will always give you the correct ingredients of an animation.

1. Start with “Why” - How great explainer animation videos (and everything else) begin

First thing first, what do you want to accomplish through the animated video? And what platforms will the animated video be targeting? If you want to differentiate yourself in a trade show,  you would like to couple your booth information with a professional animated video showing what’s behind the scene. If you are a social media expert who want to inject more vibrancy into your content, you should pay extra attention on your audience’s time span, the overall tone, language etc.

2. What's on your mind?

Most people face the challenge of staring at a blank sheet, unsure where to begin. This step feels less daunting when we focus on our goals, theme, and timing. The script should include only the plots that get straight to the point, typically translating into a written script of about 150 words for a one-minute video. If breaking down the content feels tricky, consider reframing the structure to create a featured series of animated videos. To avoid pitfalls, we recommend checking out the blog 5 Common Mistakes Found in Explainer Video Script for practical tips on crafting effective scripts that resonate with your audience.

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Conversion of video and animated content is 7 times higher than plain text - Animation is now one of the most shareable content format types across platforms and media. Allua offers comprehensive script writing, storyboard and characters design, animation production, voice and audio dubbing and marketing services in Hong Kong, Taiwan, Singapore & China. More than 500 animated videos, explainer videos, and motion graphics are crafted for startups and listed companies like HK Government, Taipei Government, PCCW, UNICEF, and Gammon Construction.

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3. What is the right style for me? 

In the world of animation, anything is possible. Elements and characters can be crafted using a diverse range of techniques, motions, shapes, or even dimensions. The third step, selecting suitable animation styles, fundamentally impacts production time, cost, and, most critically, the success of the animation in meeting your goals. Simplicity does not mean boring or uninteresting, and elaborate animation styles can sometimes fall short of expectations. Conducting internet research on your competitors and industry will provide a clearer direction and a list of dos and don'ts for choosing effective animation styles.

4. Where visuals finally kicks in

The storyboarding. Animated videos are about creating visual compounds from the text-based materials. Storyboarding is an important step of mapping your animated video out, determine how the message will be shown and analyse what the illustrations and design concept will be. Storyboards also lays the groundwork for smooth connections by planning layouts, actions, transitions between scenes and particular elements and camera movements beforehand.

5. The final piece of the puzzle

Getting close! The final step: voice-over and music. Background music, sound effects, and voice-overs are like seasonings to your animated videos, having an indispensable effect on building emotions and pace throughout the video. They are crucial for making the animated video feel realistic and vibrant. Additionally, leveraging AI in animation production has revolutionized this process by streamlining workflows, allowing creators to focus on crafting compelling narratives while achieving professional-grade audio that elevates the viewer’s experience. These tools empower teams to experiment with diverse styles, making animations more engaging and accessible across global audiences.

Good Job!

Your explainer animation videos are ready to be released! The steps outlined above apply to the production pipeline of most designers and production houses, with slight variations depending on the type and scale of the project you are undertaking. To dive deeper into the process and explore different approaches, we recommend checking out this well-crafted blog for a comprehensive overview of animation styles, tools, and answers to common questions.

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With a strong presence across Hong Kong, Taiwan, Mainland China, and Singapore, Allua stands as a trusted partner for brands looking to make a meaningful impact in Asia’s digital landscape. As a seasoned market player, we’ve empowered hundreds of ambitious brands to elevate their marketing strategies through innovative digital solutions, animation & video production, data-driven campaigns and all. Our track record includes collaborations with global names like UNICEF, Siemens, and HSBC - a testament to the trust and results we consistently deliver.

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