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  • Micaela Cortner

Sales Secret EXPOSED! Why Consumers Are Loving Animation

There is no doubt that owning a video on the internet has major benefits. But why would someone choose animation over text? Here’s why animation is the way to go!


Attention

If you want to sell a product, consumers must be able to find that product. When a website includes a video, it becomes 53 times more likely to reach the front page of Google, making it more likely to be viewed by consumers. But what happens after that? From a young age, we have conditioned our brains to associate animation with entertainment and live-action with ads. We are more likely to click on the animated video because we want to be entertained and THEN informed, rather than informed then entertained!


No Segregation

Animated content possesses the unique ability to craft a picture that will resonate with everyone, rather than isolate a demographic, gender or age group. Nobody ever felt isolated when Mickey Mouse tried to sell them something. The disconnect begins only when the consumer cannot find common ground with the seller. We want to maximize the number of people your video will appeal to by eliminating the disjunction between the environment and the consumer. 


Efficiency

Videos with a length under two minutes show the most engagement. But what happens when it takes more than two minutes for an actor to accurately describe a product or make a point? This is where 2D animation, 3D animation and animated infographics thrive! With 65% of the population being visual learners and 90% of the information that comes to the brain being visual, animated infographics are able to speed up the process of understanding.


Greater Understanding = Greater Sales!

If the consumer does not clearly understand your product, they are not going to invest in it. So how can we help them understand? Animated infographics allow you to visualize any piece of information, no matter how abstract or complex it may be. When the consumer understands a product, they develop a sense of trust in your product and the prospect of a sale increases!

For example, you own a car shop and want to illustrate a common car problem. Most likely, your customer doesn’t understand the structure of an engine or why one issue causes another. You can try to explain it, but it would take awhile and even then there is no guarantee that the customer would grasp what you are saying. Or, you can show the chain of events inside the engine through a visual. In a matter of seconds, a foreign concept becomes clear.


Emotion

Unlike live-action, animation production is able to utilize stylized emotion, which allows you to intensify emotions. These same emotions are what persuade people to buy a product, donate to a cause or take action. Utilizing emotional storytelling is perhaps the most important factor that will influence your consumer’s behavior. 


Animated videos will embrace your customers from start to finish and allow them to feel comfortable with your product. Still not sure if animation is right for you? Let us help you decide which media is going to maximize your profit and separate you from your competitors!