Why Consumers Love Animations

There is no doubt that owning a video on the internet has major benefits. But why would someone choose animation over text? Here’s why animation is the way to go!

Attention

Visibility is key. If consumers can't find your product, they can't buy it. One powerful way to boost visibility is through video content; in fact, websites with videos are 53 times more likely to appear on Google's front page. But visibility is just the beginning. To truly engage audiences, the type of video matters. From a young age, we're conditioned to associate animation with entertainment and live-action with traditional advertising. That's why animated videos often perform better, asthey entertain first, then inform, creating a more engaging and memorable experience. This insight is crucial for digital marketing services, where the goal isn't just to be seen, but to connect, engage, and convert. Strategic use of video, especially animated content, can significantly enhance a brand's reach and impact across digital platforms.

No Segregation

Animated content possesses the unique ability to craft a picture that will resonate with everyone, rather than isolate a demographic, gender or age group. Nobody ever felt isolated when Mickey Mouse tried to sell them something. The disconnect begins only when the consumer cannot find common ground with the seller. We want to maximize the number of people your video will appeal to by eliminating the disjunction between the environment and the consumer. 

Efficiency

Videos with a length under two minutes show the most engagement. But what happens when it takes more than two minutes for an actor to accurately describe a product or make a point? This is where 2D animation, 3D animation and animated infographics thrive! With 65% of the population being visual learners and 90% of the information that comes to the brain being visual, animated infographics are able to speed up the process of understanding. It has also been proven that seasoning marketing campaigns with psychological studies is successful in yielding preferable results at all time.

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Animate Today.

Conversion of video and animated content is 7 times higher than plain text - Animation is now one of the most shareable content format types across platforms and media. Allua offers comprehensive script writing, storyboard and characters design, animation production, voice and audio dubbing and marketing services in Hong Kong, Taiwan, Singapore & China. More than 500 animated videos, explainer videos, and motion graphics are crafted for startups and listed companies like HK Government, Taipei Government, PCCW, UNICEF, and Gammon Construction.

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Greater Understanding = Greater Sales!

If the consumer does not clearly understand your product, they are not going to invest in it. So how can we help them understand? Animated infographics, paired with effective script writing, allow you to visualize any piece of information, no matter how abstract or complex it may be. A well-crafted script ensures the message is concise and engaging, guiding the visuals to convey clarity. When the consumer understands a product, they develop a sense of trust in your product, and the prospect of a sale increases! For example, you own a car shop and want to illustrate a common car problem. Most likely, your customer doesn’t understand the structure of an engine or why one issue causes another. You can try to explain it, but it would take a while, and even then, there is no guarantee that the customer would grasp what you are saying. Or, with a clear script and visuals, you can show the chain of events inside the engine. In seconds, a foreign concept becomes clear through compelling script writing.

Emotion in Realm of Animation

Unlike live-action, animation production is able to utilize stylized emotion, which allows you to intensify emotions. These same emotions are what persuade people to buy a product, donate to a cause, or take action. Utilizing emotional storytelling is perhaps the most important factor that will influence your consumer’s behavior. Discover how to craft compelling animated stories that drive impact by exploring this a step by step beginner guide workflow guide. For those eager to explore the technical aspects of animation, such as styling, software, tools, and AI technology applications, visit our blog to prepare for your mastery journey.

Summing Up

Consumers are drawn to animations for their ability to simplify complex ideas and spark engagement. To dive deeper into the workflow behind captivating animations, join our blog community for more expert insights and practical tips. Alternatively, connect with our animation production team to explore how we can bring your ideas to life. Let’s inspire and create together, start your learning journey today!

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With a strong presence across Hong Kong, Taiwan, Mainland China, and Singapore, Allua stands as a trusted partner for brands looking to make a meaningful impact in Asia’s digital landscape. As a seasoned market player, we’ve empowered hundreds of ambitious brands to elevate their marketing strategies through innovative digital solutions, animation & video production, data-driven campaigns and all. Our track record includes collaborations with global names like UNICEF, Siemens, and HSBC - a testament to the trust and results we consistently deliver.

Looking to replicate the success of industry leaders? Let’s start the conversation.

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